Upgrading Oracle Commerce

As an ecommerce specialist, we know that merchants are constantly working to improve and optimize their environments. As our oldest and largest ecommerce practice, our Oracle Commerce team work closely with partners and clients to support this, with many recent conversations revolving around whether one should upgrade to the latest version of Oracle Commerce. To help answer that question, we’ve invited Jason Maloney, Director of Marketing at our partner Thinkwrap to explain the benefits of the new version.

At Thinkwrap, we understand that staying current with your technology infrastructure is an important part of protecting your investment.  It helps to understand what added functionality is available when planning your upgrade.

For Oracle Commerce, there have been significant improvements made in version 11.1:

1) Oracle Endeca
ATG Search becomes deprecated after version 10.2 and replaced by the more powerful Endeca Guided Search & Navigation in version 11.x.  Endeca has long been the leading in-site search tool for the Internet Retailer 500 with its ability to search structured and unstructured content.

2) Deeper Omni-channel Experience Delivery:
The Assisted Selling Reference Application (ASA) now allows store associates to ‘add to cart’ by scanning a bar code and includes sled integration for credit/debit card payment. With a new out-of-the-box integration with Oracle Retail Point of Service (ORPOS), orders can be suspended and transferred from the sales associate to the POS.

3) Digital Experience & Content Management Business User Control:
Added lightweight Content Management capability introduced directly into the BCC reduces the need for some to integrate with a 3rd-party CMS, making publishing content more efficient for business users.

4) Evolution of B2B Commerce Features: 
Allows for individuals to be members of multiple purchasing organizations.  Guaranteed quotes can now be integrated with the back-end.

5) Platform TCO Enhancements & Integrations:
Improvements are introduced to the Catalog Maintenance Service (CMS) and website performance is improved by eliminating the storage of empty shopping carts in the database.  Multi-site integration has extended further into the Experience Manager toolkit with the introduction of ‘sites’ to Experience Manager.

6) Oracle Endeca Experience Manager
Experience Manager is a key differentiator for Oracle Commerce.  It allows the business user to make changes to any part of the site, with an ability to create endless dynamic, personalized webpages.  The product roadmap continues to evolve with a more integrated ATG and Endeca toolkit.

More information about the Oracle Commerce 11.1 release can be found here.


About Thinkwrap

Well-known retail brands turn to Thinkwrap Commerce as their trusted eCommerce system integration partner when they want to grow revenue, increase online and in-store traffic, improve customer experience, grow a loyal customer base, achieve operational efficiencies and higher profits. From long-term strategic planning and well-architected design through robust development and ongoing optimization, we use the best available technologies to ensure our customers’ online success. Lean more at thinkwrap.com


Aisling McCaffrey

Demand Marketing Specialist at Thinkwrap
Aisling is our Demand Marketing Specialist at Thinkwrap, and loves working with both technology and humans. She studied International Business (concentrating in Marketing) and has spent several years living and working in China, mostly in Shanghai, where she became passionate about global innovation and how the use of social media changes in different cultures. Aisling likes to keep up on internet trends - from business to memes - and is always looking for new ways to learn or entertain herself.