Online shopping for the holidays will be ramping up in just a few weeks, and if you haven’t starting preparing, the time is now. If your previous year’s sales were underwhelming or mired by technical issues, the problem might be with your choice of hosting providers. Ask yourself these questions to help determine if it’s time to switch.
Did Increased Holiday Traffic Slow Down Your Site?
Holiday shoppers can multiply your normal traffic, and if your site is not equipped to handle the extra load, your new customers will have to contend with prolonged page load times, disabled features, and possibly even a crashed site. The best hosting providers can provide you with tools and services that help you preemptively plan for this traffic and manage common issues as soon as (or even before) they arise.
Were Your Sales Numbers Less than Expected?
There is lots of competition for online shoppers around the holiday season, and even Internet shopping can be a stress-inducing experience. Studies have shown that if your site is not running perfectly, almost half of online shoppers will abandon it in a matter of seconds and are much less likely to return. If you failed to hit your sales targets last year, it might have been because of site performance. This year, look for hosting providers that can ensure a consistent experience for all shoppers.
Are You Worried About Hackers, Viruses, and Breaches?
The influx of money around the holidays attracts the worst elements of the Internet. If you have been affected by an online threat in the past, or are particularly worried about being compromised this year, look at the steps that various hosting providers are willing to take to keep your site safe. Your current provider might leave you more vulnerable than you realize.
The holiday shopping season is so critical for ecommerce success that you can’t afford to rely on hosting providers that may let you down when you need them the most. Work with an industry-leading provider that understands the real needs of online merchants and has the tools to optimize your site performance in preparation for the holidays. Contact Tenzing before the holidays get any closer.
For more details on how to prepare for the holiday season you can also check out our free Ecommerce Holiday Guide.