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blog header - the new art of mobile strategy

According to the Custora High-Growth E-Commerce Index, 40% of all online purchases on Black Friday were completed on a smartphone or tablet. With double digit increases year over year, it is no shock that this trend is expected to grow. Leading the mobile charge are a new generation of mobile-savvy shoppers. They use multiple sites for shopping and performing daily functions such as banking.  And for this audience, just declaring that your site is “Mobile Friendly” is no longer acceptable.  Customers demand mobile sites that are interactive and interesting, but most importantly these platforms have to be stable and fast.

The companies that are reaping the benefits of this mobile shopping trend understand the importance of enhancing the customer experience and balancing offerings with efficiency.  Success stories are littered with companies that focus on long term engagement and the customer journey, a view that goes beyond one transaction. Domino’s is a great example, having developed an app that lets customers save their orders and track their pizza from oven to doorstep. Additional perks and interactive services are engaging, increasing customer devotion and validating the importance of brands to the end-user.

As happy as they make shoppers, these functions and services can also bog down performance, and at a time when shoppers’ expectations are at an all time high. Seamless-ness is the name of the game – and yes, it’s easier said than done.  Despite the challenges, it’s imperative that all browsing, saving, and shopping across platforms is smooth and fast, and you need to work with partners who can help you achieve that illusive experience, especially during the holidays.

As an ecommerce specialist Tenzing has been hosting and working with retailers for over a decade. To help our clients we’ve built out a suite of advanced managed services that can help drive ecommerce results – and you don’t have to host with us to try them out.

Site Optimizer

A mutli-endpoint, cloud-based site optimization service that dramatically speeds page performance for online stores. It requires no code changes or additional infrastructure and typically increases page speeds by 40%-80%.

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Site Tester

A turnkey, cloud-based, mutli-endpoint load testing service that helps merchants deliver remarkable omnichannel experiences during peak shopping seasons. Affordable, pay-as-you-go pricing model and advanced analytics makes it easy for merchants of all sizes to leverage the benefits of advanced load testing.

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Commerce Performance Manager

Commerce Performance Manager is a comprehensive application performance monitoring solution that automatically pinpoints performance bottlenecks in your application code and alerts you to defects that affect your customer experience.

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Endeca Search Optimizer

A turnkey search optimization service designed to deliver optimal search relevancy no matter how often your product catalog gets updated. Increase conversions, cross-sell / up-sell and customer loyalty with highly relevant product search.

Learn More  

This post was written by our Senior Account Manager Wendy Boaglio – feel free to contact her today if you’re interested in any of the products or services mentioned above. 

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