Why Is It Important to Improve Speed for Oracle Commerce?

Did you know that it takes just three seconds to turn an excited new visitor to your website into a disgruntled deserter headed to one of your competitors’ site? That’s all it takes, and that customer probably won’t ever be coming back. When mere seconds matter, you have to make a serious effort to improve speed for Oracle Commerce. Learn more about how this issue affects you, and then seek out a hosting provider that can help you maximize your site speed.

1.     Your Customers Aren’t Willing to Wait

Online shoppers are an impatient bunch. As many as 47% of consumers expect a website to load in 2 seconds or less. And when load times reach that 3-second threshold mentioned earlier, 40% will abandon the site entirely. For those who do decide to stick around, every second they wait past 3 seconds decreases their satisfaction by 16%. If you don’t take steps to improve speeds for Oracle commerce, the best you can hope for is unhappy customers.

2.     Speed Affects Customer Loyalty

When customers are dissatisfied with website performance, up to 79% of them report that they are less likely to return to that same site again. Conversely, up to 52% of customers report that fast load speeds contribute to their loyalty. What’s worse is that 44% of online shoppers tell their friends and family about a negative experience online, and feedback from a close contact carries a lot of weight when it comes to making purchasing decisions.

3.     Google Makes Speed a Priority

Google’s latest search engine algorithms use page load speed as one of the criteria when ranking websites. The slower your site loads, the lower your site will fall in rankings. When that happens, you won’t have to worry about disappointing new customers because they won’t be able to find your site in the first place. If you make SEO a priority – and all online merchants should – you need to take action to improve speed for Oracle commerce.

Getting your site to run faster is easier than you think. Tenzing provides optimized Oracle commerce hosting to help retailers shrink load times and increase performance.

Aisling McCaffrey

Demand Marketing Specialist at Thinkwrap
Aisling is our Demand Marketing Specialist at Thinkwrap, and loves working with both technology and humans. She studied International Business (concentrating in Marketing) and has spent several years living and working in China, mostly in Shanghai, where she became passionate about global innovation and how the use of social media changes in different cultures. Aisling likes to keep up on internet trends - from business to memes - and is always looking for new ways to learn or entertain herself.