The Web Design Why

I know there are many non-designers who know enough about conversions and performance to marvel at the impact great design can have on ecommerce results, myself included. For those of us who are regularly impressed by the creative output of the leaders in our industry, we have a treat from our partners Digital Operative. They’ve created a digital illustration to explain the ‘why’ behind ecommerce web design trends and best practice. I like to think of it as a peek into the method behind the madness.

Ecommerce Web Design Trends and Best Practices

Ecommerce Web Design



About Digital Operative

We are a full-service digital agency specializing in ecommerce. That means we understand that our customers’ customers browse, compare and transact within an omnichannel world. We pride ourselves in developing growth strategies for emerging brands and refreshing stale customer experiences for lifestyle brands. Our approach to brand strategy brings the customer’s voice to foreground to establish a true understanding of their needs/desires. By understanding this, we’re able to layer our strategy, experience design, marketing and technology capabilities to deliver solutions that engage, educate and drive some type of transaction. In this omnichannel world, while that transaction is often a purchase, it’s important that customers can engage their own networks to share, email, post, comment, pin, check-in, tweet, etc.



Aisling McCaffrey

Demand Marketing Specialist at Thinkwrap
Aisling is our Demand Marketing Specialist at Thinkwrap, and loves working with both technology and humans. She studied International Business (concentrating in Marketing) and has spent several years living and working in China, mostly in Shanghai, where she became passionate about global innovation and how the use of social media changes in different cultures. Aisling likes to keep up on internet trends - from business to memes - and is always looking for new ways to learn or entertain herself.