Assess Your Site: Do You Need a New ATG Host?


It is important for all ecommerce businesses to perform regular site assessments. If you are not actively examining your online store from both your perspective on the inside and that of a customer on the outside, it is easy to miss the small problems that can escalate into catastrophes. Ask yourself the following questions, and if you answer yes to any of them, consider seeking out a new ATG host.

Have Your Load Times Increased?

Is your site slower than it used to be, or merely keeping pace with a standard that is no longer acceptable on today’s Internet? If so, you should be concerned. There is a strong and direct link between site speed and customer satisfaction, and if your traffic is waiting, they are not converting.

Have You Been Affected by a Security Threat?

Security breaches are unacceptable for ecommerce retailers. They are expensive to resolve, and the long-term damage to your reputation and customer base can be significant. Your ATG host is supposed to be your partner in threat prevention, and if a hacker or virus has gotten through, they bear at least some of the responsibility.

Are You Spending More Time Managing Back-End Issues?

If so, it’s because you either don’t have a contract that includes managed services, or your managed services provider is dropping the ball. The issues you face now will only get worse and have a greater impact on your ecommerce results, so consider seeking out a new ATG host.

Are You Struggling to Capture New Business?

Upward scalability is crucial in ecommerce. If you can’t respond to new opportunities with the necessary speed and flexibility, you are going to miss out on revenue. If this scenario sounds familiar, you might be working with inadequate infrastructure or with an ATG host that isn’t willing to do what it takes to act as your business partner. That is unacceptable.

Do you need a new ATG host? Contact Tenzing to find the service, support, and partnership you need to stay competitive.

Aisling McCaffrey

Demand Marketing Specialist at Thinkwrap
Aisling is our Demand Marketing Specialist at Thinkwrap, and loves working with both technology and humans. She studied International Business (concentrating in Marketing) and has spent several years living and working in China, mostly in Shanghai, where she became passionate about global innovation and how the use of social media changes in different cultures. Aisling likes to keep up on internet trends - from business to memes - and is always looking for new ways to learn or entertain herself.