5 Ways to Get Your E-commerce Hosting Ready for the Holiday Season
If you anticipate a huge influx of business around the holiday season, you need to begin preparing for ecommerce hosting issues long before the month of December. Here are five ways to begin the process before the shopping season starts!
1. Form a Plan with Your Ecommerce Hosting Provider
It is crucial that you let your ecommerce hosting provider know about your plans for maximizing and managing holiday business. If you are taking ambitious steps to attract new business, your ecommerce hosting provider can help ensure that your site is ready.
2. Utilize a Site Optimizer
Around the holidays, you get a lot of new customers in addition to returning customers that already have expectations about how your site should function. In order to ensure that every customer has the best experience possible, use a site optimizer to increase speeds and eliminate failures.
3. Perform Load Testing
Can your site handle the increased holiday traffic? You won’t know until you conduct comprehensive load testing. This process submits your site to extreme demands in order to identify vulnerabilities and assess performance. That way, you can resolve issues before the real traffic arrives.
4. Analyze Your Application Performance
Performance bottlenecks in your application code can quickly discourage interested customers. Identifying these bottlenecks in advance and resolving the root causes enables you to provide a consistent and reliable customer experience.
5. Scale Your Site as Necessary
If you plan to make a big holiday push this year, it’s important to get your site in order ASAP. Identify how you plan to grow, and work closely with your ecommerce hosting provider to ensure that you have the capacity you need and the provisions in place to manage the inevitable challenges.
The quality of your ecommerce hosting is critical to the success of your holiday sales, so rely on a partner that can deliver you more. Tenzing offers all the services discussed here and is operated by a team of ecommerce hosting experts. For more help preparing for the holiday season, check out our free Ecommerce Holiday Guide or take our completely free Retail Readiness Assessment.
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