With the frequency and complexity of cyber-security threats increasing every month, customers are becoming more and more wary about shopping online. In fact, a 2013 survey reported that 12% of consumers avoid online commerce entirely because of concerns about privacy and fraud. That is why secure ecommerce hosting needs to be an important consideration for any company doing business online. Security has a huge effect on customer satisfaction, and if you are not taking it seriously, you will hemorrhage business. Here’s why:
Peace of Mind
No one wants to buy a product while worrying that their sensitive information will be compromised in the process. Holiday sales for Target declined significantly in 2013 following a security breach that affected 40 million customers. Secure ecommerce hosting eliminates the concerns that today’s customers are worried about. If you can eliminate these threats, your target audience will be more willing to load up their shopping cart and come back for another purchase.
Ease of Use
When you can rely on secure ecommerce hosting, you don’t need to put up as many obstacles between your customers and their purchase. With ever-increasing competition for online customers, no business can afford to make the purchasing process inconvenient. Secure ecommerce hosting allows you to streamline the process and focus on the quality of the experience rather than the possibility of being compromised.
Customers want to shop with companies they can rely on to protect their sensitive information, and if you don’t have secure ecommerce hosting powering your site, the image of your business could be in jeopardy. A 2011 study suggested that a single data breach could cause the value of a brand to decline by as much as 25% and cost a company up to $330 million in lost revenue. For the vast majority of online retailers, those kinds of losses would be insurmountable.
Not many companies can provide you with truly secure ecommerce hosting – but Tenzing can. Our expansive hosting offerings have been backed up by the most ironclad current safety measures. If you want to provide your customers with the best experience possible, give them the security they’re looking for. Contact us today to learn more about our secure ecommerce hosting.